Mustang stands for freedom - for independence and self-determination. This mission statement is firmly anchored in our history and the origin of our brand. Mustang's personality is based on this guiding motif: We are natural - true. We are connected and enjoy being together. We are full of life and go through life with fun and joy.
The idea of freedom is symbolized by our icon, the Mustang horse. Our identity is reflected in our overall communication and translated into our visual language. We awaken emotions and longings.
Collection
Relaxed, casual, free and comfortable - that's how Mustang's collections can be described. Four collections a year with ten delivery dates are complemented by a licensed portfolio of shoes, socks, bags, belts, leather jackets and bodywear.
Campaigns
We show the real, authentic moments. With real characters who experience their mental freedom and connection with great joy.
Brand campaign 2025 TRUE HERITAGE
A tribute to the past, a statement for the future.
We are the First European Denim Brand and have been writing denim history since 1932. Over 90 years of experience, authenticity and passion go into every detail.
With the True Heritage collection, we are bringing iconic styles back to the present. A campaign that celebrates the connection between tradition and innovation – for an authentic style that makes history.
